If you want to find out more about how effective search engine marketing can benefit your business website, then this initial course is for you. If you want to discover what are the key elements to effectively optimise your website, from keyword research to website design and link development, then this course will prepare you with all the tools and techniques required. Together with a series of hands-on exercises, you will learn SEO principles that can make a significant difference to your website’s ranking performance.
Pay-per-click advertising (PPC) is now the fastest growing marketing sector and one that many companies use first to test the performance of search engine marketing. However, PPC can be hard to get right so it’s important to have all the skills in place before you begin spending online. This online training course will cover all the elements involved in creating and managing successful PPC advertising campaigns.
This course is designed to train in-house marketing personnel the fundamentals of creating successful search engine marketing campaigns, including website optimisation and PPC advertising to improve a website's visibility to prospective customers. Whether you have some SEO knowledge or are completely new to this field, this course will prepare you with the groundwork to market your site effectively on search engines.
Link building is an important factor in developing search engine rankings and one that can be hard to make work well. This half-day course covers the different tools and techniques that can be used to build effective links into a website, whilst avoiding all the potential pitfalls along the way.
Using search engines in a business environment for research can be a valuable resource, but used badly can result in wasted time or incorrect information being found. This course is designed for companies or organisations to train their staff on the best ways to use search tools effectively, ranging from Google to specialised search tools, and how to evaluate the information that’s found. Each online training course is run by Srikanth Giddalur, the founder and owner of the SriG Systems. Having been involved in developing and managing effective search engine marketing campaigns on a daily basis, Srikanth has more than 10 years’ experience in using search tools and marketing business websites.
He has conducted numerous in-house training programmes to support staff who need to use search tools in their job and his extensive experience and expertise in search engine marketing for a wide range of companies equips him with the skills and techniques to pass on this knowledge to those wishing to develop their own business website marketing.
Before diving into social media we’ll take a look at the size and scope of social media and how businesses are using social networks to drive results. We’ll talk over how social media turns into a successful marketing plan.
Successful social media marketing starts with approach. This section will cover the proven steps to build a social media strategy that gets results. We’ll focus on the first 4 steps below.
Discover the top social listening tools that you can use to inform your social media strategy.
Classifying possible marketing strategies is the key to your social media marketing success. Study how to build actionable strategies and objectives that maximize your business results.
A clear target audience will improve your success in social media – learn how to clearly define the audiences that you want to reach.
Content is the key to social media success. Many companies flop in social media because the absence a clear content strategy that both grows their business and resonates with their target audience. Create a clear content strategy that can be implemented across social networks.